With many years of experience of event production, brand management and marketing within the advertising-, event- and sports industry, Contenti has recruited Lisa Wadell.

Lisa most recently comes from Frölunda Hockey Club where she has been responsible for marketing and brand since 2010. Lisa has managed the club’s marketing communication, brand building and established the club’s work with CHL – Champions Hockey League – and major collaborations such as the Movember Foundation and Henrik Lundqvist Foundation.

Previously Lisa has worked with projects such as Rekordmatchen – an historic, winter classics hockey game at Nya Ullevi in Gothenburg. The game was played between Frölunda HC and Färjestad BK, an outdoor event with a record audience of 31,144 people. Lisa oversaw marketing and project management. Lisa also has years of experience from the advertising industry with project- and production management for both national and international clients.